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Educational programs aimed to increase the students’ financial understanding: AIG in the Philippines and Junior Achievement (JA) Philippines, a non-profit organization dedicated to nurture children’s financial education, worked together to teach elementary students through JA Ourselves and JA It’s My Business! AIG employees who participated in this program acted as Grade 1 teachers who imparted lessons on the importance of earning and saving money during the JA Ourselves program. In JA It’s My Businesss!, they served as Grade 6 teachers who taught about the 4Cs of business – Customer, Concept, Competition and Community, and the 5 P’s of Marketing - Product, Place, Promotion, Price, and Profit.